Email Design Guidelines for 2006

December 8th, 2005 by Jerome Dahdah

CampaignMonitor has an article up about email design guidelines for the coming year. Quick summary:

  1. Never use images for important content like headlines, links and any calls to action.
  2. Use alt text for all images for a better experience in Gmail and always add the height and width to the image to ensure that the blank placeholder image doesn’t throw your design out.
  3. Add a text-based link to a web version of your design at the top of your email.
  4. Ensure your most compelling content is at the top (and preferably to the left).
  5. Test your design in a preview pane, full screen and with images turned on and off before you send it.
  6. Ask your subscriber to add your From address to their address book at every opportunity.

Read on for more detailed information.

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