The Helvetica film I mentioned some time ago is slowly nearing completion. Still no trailers on the website but I just received a newsletter with some background information and I thought I’d share it here with those interested. I, for one, am dying to see it!
Greetings all, I just wanted to update you on the progress of Helvetica. We’re at the end of the editing process, and are on schedule to start screening the film at festivals worldwide starting in January. It’s been an interesting challenge trying to address 50 years of typography, graphic design, and technology in an 80-minute film, and at the same time get to know some truly incredible designers and one very ubiquitous typeface. The interviews have been amazing: we’ve rifled though the original proofs and drawings of Helvetica with Alfred Hoffmann, discussed the subliminal influence of typefaces with Neville Brody, dissected a font with Matthew Carter, talked punk rock and Modernism with Experimental Jetset, and so much more. And of course we’ve shot Helvetica in action in cities, on signs, people, buses, trains, planes, and on every other conceivable surface.
We’ve also gotten musical contributions from artists like Sonic Youth, Sam Prekop, Four Tet, El Ten Eleven, Kim Hiorthoy, To Rococo Rot, and others. Because you can’t have a film about a font without a great soundtrack… we’ll have some clips up on the website in the next few weeks so you can get a taste of how it’s come together.
We’ll have a preliminary screening schedule at the end of this month. But you can basically expect to see the film in over 100 cities early next year, at film festivals, art house cinemas, museums, design conferences, and art schools all over the globe, followed by a Summer ’07 DVD release.
Thanks again for your interest in the film, and to all of you who’ve supported it by purchasing t-shirts and prints, we really appreciate it.