Originality in Logo Design

October 2nd, 2005 by Jerome Dahdah

Mike Davidson has an intriguing article on originality in logo design. His first paragraph says it best, so I’ll just quote here:

“Never waste a stroke.”

That’s the best piece of advice you’ll ever get in logo design. However, it’s also advice that can inadvertently get you in trouble. Draw a blue circle on the screen and you’ve just stolen the Blaupunkt logo. Draw a yellow line and you’re copying Visa. Draw a black swoosh and you’re ripping off Nike. The less intricacies involved in creating your masterpiece, the more likely it is that someone has already created it.

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