Show The Plug, Not The Cable

September 25th, 2007 by Jerome Dahdah

Show The Plug, Not The Cable37Signals get it right yet again, making a very good point about online shop usability: why do so many shops show the whole cable, when all you really need to see are the plugs? Show the plugs already!
This translates well to all the other web apps, too:

“Makes you wonder how often web apps miss the point and show people the cable instead of the plug: Showing a list of features when people want benefits. Telling facts when people want stories. […]”

One Response to “Show The Plug, Not The Cable”

  1. Rob says:

    Interesting point but I feel the reason you get the whole wire is not because its to show the product. But it is because a site is probably powered by a CMS and your average user who updates the CMS will not be using Photoshop to edit the wire and focus on the ends.

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