Step-By-Step Logo
May 22nd, 2007 by Jerome Dahdah
Chuck Green walks us through the creation of a logo for a helicopter transport company, step-by-step, from the beginning concept phase right through to the final product. He explains why he chose certain motifs, how he developed them and which revisions he had to undertake. Also, don’t forget to check out this overview (PDF), where he shows a lot of his interim versions. Very informative, and a cool way to see how other designers work.
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