The Man Behind the FedEx Logo

October 9th, 2005 by Jerome Dahdah

FedEx LogoThe Sneeze has an interesting interview with Lindon Leader, creator of the FedEx logo. Leader talks about the challenges he was presented with at the time of creation, the subtleties in the logo such as the hidden arrow, and the effects designing one of the world’s most famous logos has had on his life. Also an interesting note is how his agency managed to change the communicative name of the company from “Federal Express” to the much catchier “FedEx” – which shows a surprising amount of flexibility on the client-side.

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